Wetzel's Pretzels Franchise
Sunday, April 25, 2010 at 06:57PM Hand-rolled soft pretzels
Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen's and others.
Start-up Costs & Franchises Fees
What is the total cost to open a Wetzel's Pretzels Franchises?
Total Cost: $128,900-$352,500
Total Franchise Fees: $30,000 USD
Ongoing Royalty Fees: 6%
Ongoing Advertising Fees:
Term of Agreement: 10 years
Contact Information for Wetzel's Pretzels
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Wetzel's Pretzels |
Phone Number: (626)432-6900 |
Wetzel's Pretzels In the Press
No results at this time.Historical Expansion
In what year did Wetzel's Pretzels begin operations? 1994
When did Wetzel's Pretzels begin selling franchises? 1996
Year United States Canada International Corporate 2005 160 30 21 6 2004 160 30 20 6 2003 148 30 19 7 2002 128 30 10 6 2001 123 30 4 7
Future Expansion
Countries of Interest:
Franchise Financing Information
Cost In House Financing Available? 3rd Party Financing Available? Franchise Fee No Yes Initial Start-up Capital No Yes Plant, Property, and Equipment No Yes Inventory No Yes Accounts Receivable No No Payroll No No
Training & Support
Support
In the Pressletter, Meetings, Grand opening support, Internet referrals, Safety and Security procedures, Field support and site evaluation, Purchasing cooperatives
Marketing
Cooperative advertising, Ad slicks
Franchise Operation Restrictions
20% of all franchise business owners own more than one franchise location.Number of employees needed to run franchised unit: 8
Absentee ownership of this franchise business is not available to new franchisees. (100% of current franchise business owners are owner/operators)
Qualifications & Business Experience
Business Experience:
General business experience
Franchise Analyzer Professional's Inside Information
Can you buy this franchise for no money down? YesPlease note: You must download a free copy of Franchise Analyzer Professional to receive these benefits and so much more. Click here to download your FREE copy now.
What key terms in the franchise agreement can be negotiated? Cross-default provisions, arbitration clause, personal guarantee, default cure periods, non-compete agreement, favorable valuations for corporate buyout
Can you negotiate lower royalties during start-up? Yes
Can you purchase multiple franchises for a discounted franchise fee? Yes
Can you receive lower advertising fees? Yes
Will I know when the franchise break even? Yes
Will my personal assets including my home be safe in case my franchise business fails? Yes