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Sunday
Jan312010

Valpak Franchise

Local co-operative direct mail advertising

Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.

Valpak franchise business owners sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with In the Press America, Catalina Marketing, Yahoo! and others.

Start-up Costs & Franchises Fees

What is the total cost to open a Valpak Franchises?

Total Cost: $51,700-$84,300
Total Franchise Fees: $15,000 USD
Ongoing Royalty Fees: 0
Ongoing Advertising Fees:
Term of Agreement: 10 years

Contact Information for Valpak

Valpak Direct Marketing Systems Inc.
8605 Largo Lakes Dr.
Largo, FL
33773

Toll Free: (800)237-6266
Fax Number: (727)392-0049

Franchise Homepage:

Valpak In the Press

No results at this time.

Historical Expansion

In what year did Valpak begin operations? 1968
When did Valpak begin selling franchises? 1988

Year United States Canada International Corporate
2005 178 17 0 9
2004 177 19 0 6
2003 183 22 0 5
2002 190 26 5 1
2001 189 24 2 5

Future Expansion

Countries of Interest: Canada,

Franchise Financing Information

Cost In House Financing Available? 3rd Party Financing Available?
Franchise Fee No No
Initial Start-up Capital No No
Plant, Property, and Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

3rd Party Financing Available? Financing Source(s): GE Capital

Other Sources for Financing: Third-party territory fee financing

Training & Support

Support
In the Pressletter, Meetings, Toll free phone number, Grand opening support, Internet referrals, Field support and site evaluation
Marketing
Cooperative advertising, Ad slicks, National media

Franchise Operation Restrictions

This franchise can be run as a home based business franchise.

5% of all franchise business owners own more than one franchise location.

Number of employees needed to run franchised unit: 2

Absentee ownership of this franchise business is not available to new franchisees. (98% of current franchise business owners are owner/operators)

Qualifications & Business Experience

Business Experience:
  • General business experience
  • Sales and management skills
  • Jason Rager's Inside Information

    Can you buy this franchise for no money down? Yes
    What key terms in the franchise agreement can be negotiated? Cross-default provisions, arbitration clause, personal guarantee, default cure periods, non-compete agreement, favorable valuations for corporate buyout
    Can you negotiate lower royalties during start-up? Yes
    Can you purchase multiple franchises for a discounted franchise fee? Yes
    Can you receive lower advertising fees? Yes
    Will I know when the franchise break even? Yes
    Will my personal assets including my home be safe in case my franchise business fails? Yes
    Please note: You must use my system to receive these benefits and so much more. Click here.