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Jason Rager is President of Franchise Analyzer.

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Sunday
Jan312010

NaturaLawn Franchise

Organic-based lawn care

Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.

Since franchising began in 1989, the company has grown to more than 50 locations throughout the United States.

Start-up Costs & Franchises Fees

What is the total cost to open a NaturaLawn Franchises?

Total Cost: $55,000 USD -$60,000 USD
Total Franchise Fees: $29,500
Ongoing Royalty Fees: 7-9%
Ongoing Advertising Fees:
Term of Agreement: 5 years

Contact Information for NaturaLawn

NaturaLawn of America Inc.
1 E. Church St.
Frederick, MD
21701

Toll Free: (800)989-5444
Fax Number: (301)846-0320

Franchise Homepage:

NaturaLawn In the Press

No results at this time.

Historical Expansion

In what year did NaturaLawn begin operations? 1987
When did NaturaLawn begin selling franchises? 1989

Year United States Canada International Corporate
2003 58 0 0 3
2002 50 0 0 5
2001 47 0 0 4
2000 44 0 0 3
1999 37 1 0 3

Future Expansion

United States: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,

Franchise Financing Information

Cost In House Financing Available? 3rd Party Financing Available?
Franchise Fee No Yes
Initial Start-up Capital No Yes
Plant, Property, and Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

3rd Party Financing Available? Financing Source(s): the SBA

Training & Support

Support
In the Pressletter, Meetings, Toll free phone number, Grand opening support, Internet referrals, Safety and Security procedures, Field support and site evaluation, Purchasing cooperatives
Marketing
Cooperative advertising, Ad slicks, Regional advertising support

Franchise Operation Restrictions

International franchise business owners required to buy multiple units/master licenses; 16% of all franchise business owners own more than one franchise location.

Number of employees needed to run franchised unit: 2 - 6

Absentee ownership of franchise is allowed. (97% of current franchise business owners are owner/operators)

Qualifications & Business Experience

Business Experience:
  • General business experience
  • Sales and management experience
  • Jason Rager's Inside Information

    Can you buy this franchise for no money down? Yes
    What key terms in the franchise agreement can be negotiated? Cross-default provisions, arbitration clause, personal guarantee, default cure periods, non-compete agreement, favorable valuations for corporate buyout
    Can you negotiate lower royalties during start-up? Yes
    Can you purchase multiple franchises for a discounted franchise fee? Yes
    Can you receive lower advertising fees? Yes
    Will I know when the franchise break even? Yes
    Will my personal assets including my home be safe in case my franchise business fails? Yes
    Please note: You must use my system to receive these benefits and so much more. Click here.