Max Muscle Franchise
Tuesday, April 27, 2010 at 05:26AM Sports nutrition products & fitness gear
Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain.
JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY
Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes.
A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer. Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.
Start-up Costs & Franchises Fees
What is the total cost to open a Max Muscle Franchises?
Total Cost: $175,000 USD
Total Franchise Fees: $25,000 USD
Ongoing Royalty Fees: 3%
Ongoing Advertising Fees:
Term of Agreement: 5 years
Franchise Agreement Renewal Fee: $1.5K
Contact Information for Max Muscle
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Max Muscle |
Toll Free: (800)530-3539 |
Max Muscle In the Press
No results at this time.Historical Expansion
In what year did Max Muscle begin operations? 1988
When did Max Muscle begin selling franchises? 2001
Year United States Canada International Corporate 2005 100 0 0 1 2004 92 0 0 1 2003 91 0 17 2 2002 0 0 0 0 2001 100 0 10 0
Future Expansion
United States: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming,
Franchise Financing Information
Cost In House Financing Available? 3rd Party Financing Available? Franchise Fee No Yes Initial Start-up Capital No Yes Plant, Property, and Equipment No Yes Inventory No Yes Accounts Receivable No Yes Payroll No Yes
Training & Support
Support
In the Pressletter, Meetings, Toll free phone number, Grand opening support, Internet referrals, Field support and site evaluation, Purchasing cooperatives
Marketing
Cooperative advertising, Ad slicks, National media, Regional advertising support
Franchise Operation Restrictions
15% of all franchise business owners own more than one franchise location.Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is allowed. (80% of current franchise business owners are owner/operators)
Qualifications & Business Experience
Business Experience:
General business experience Sales & marketing experience
Franchise Analyzer Professional's Inside Information
Can you buy this franchise for no money down? YesPlease note: You must download a free copy of Franchise Analyzer Professional to receive these benefits and so much more. Click here to download your FREE copy now.
What key terms in the franchise agreement can be negotiated? Cross-default provisions, arbitration clause, personal guarantee, default cure periods, non-compete agreement, favorable valuations for corporate buyout
Can you negotiate lower royalties during start-up? Yes
Can you purchase multiple franchises for a discounted franchise fee? Yes
Can you receive lower advertising fees? Yes
Will I know when the franchise break even? Yes
Will my personal assets including my home be safe in case my franchise business fails? Yes