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Tuesday
Apr272010

Denny's Franchise

Family diners

In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's.

Denny's locations serve breakfast, lunch and dinner choices 24 hours a day.

Start-up Costs & Franchises Fees

What is the total cost to open a Denny's Franchises?

Total Cost: $1,200,000 USD -$2,600,000 USD
Total Franchise Fees: $40,000 USD
Ongoing Royalty Fees: 4%
Ongoing Advertising Fees: Not Available
Term of Agreement: 20 years
Franchise Agreement Renewal Fee: $10K for 10 years

Contact Information for Denny's

Denny's Inc.
203 E. Main St.
Spartanburg, SC
29319

Toll Free: (800)304-0222
Fax Number: (864)597-7708

Franchise Homepage:

Denny's In the Press

No results at this time.

Historical Expansion

In what year did Denny's begin operations? 1953
When did Denny's begin selling franchises? 1984

Year United States Canada International Corporate
2004 974 52 24 553
2003 1024 53 11 563
2002 1050 54 22 585
2001 1065 40 20 661
2000 911 38 22 831

Future Expansion

Countries of Interest:

Franchise Financing Information

Cost In House Financing Available? 3rd Party Financing Available?
Franchise Fee No No
Initial Start-up Capital No No
Plant, Property, and Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Training & Support

Support
In the Pressletter, Meetings, Safety and Security procedures, Field support and site evaluation
Marketing
Cooperative advertising, Ad slicks, National media, Regional advertising support

Franchise Operation Restrictions

44% of all franchise business owners own more than one franchise location.

Number of employees needed to run franchised unit: 80

Absentee ownership of this franchise business is not available to new franchisees.

Qualifications & Business Experience

Business Experience:
  • Industry experience
  • General business experience
  • Operations experience
  • Franchise Analyzer Professional's Inside Information

    Can you buy this franchise for no money down? Yes
    What key terms in the franchise agreement can be negotiated? Cross-default provisions, arbitration clause, personal guarantee, default cure periods, non-compete agreement, favorable valuations for corporate buyout
    Can you negotiate lower royalties during start-up? Yes
    Can you purchase multiple franchises for a discounted franchise fee? Yes
    Can you receive lower advertising fees? Yes
    Will I know when the franchise break even? Yes
    Will my personal assets including my home be safe in case my franchise business fails? Yes
    Please note: You must download a free copy of Franchise Analyzer Professional to receive these benefits and so much more. Click here to download your FREE copy now.