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Tuesday
Apr272010

Athlete's Foot Franchise

Retailer specializing in athletic footwear

Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.

Start-up Costs & Franchises Fees

What is the total cost to open a Athlete's Foot Franchises?

Total Cost: $201,600-$640,300
Total Franchise Fees: $35,000 USD
Ongoing Royalty Fees: 5%
Ongoing Advertising Fees:
Term of Agreement: 10 years

Contact Information for Athlete's Foot

The Athlete's Foot
1950 Vaughn Rd.
Kennesaw, GA
30144

Phone Number: (770)514-4523
Toll Free: (800)524-6444
Fax Number: (770)514-4903

Franchise Homepage:

Athlete's Foot In the Press

No results at this time.

Historical Expansion

In what year did Athlete's Foot begin operations? 1972
When did Athlete's Foot begin selling franchises? 1973

Year United States Canada International Corporate
2003 190 2 350 170
2002 178 0 362 182
2001 179 0 357 188
2000 178 2 294 274
1999 179 3 276 246

Future Expansion

Countries of Interest:

Franchise Financing Information

Cost In House Financing Available? 3rd Party Financing Available?
Franchise Fee No Yes
Initial Start-up Capital No Yes
Plant, Property, and Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Training & Support

Support
In the Pressletter, Meetings, Toll free phone number, Grand opening support, Internet referrals, Safety and Security procedures, Field support and site evaluation
Marketing
Cooperative advertising, Ad slicks, National media, Regional advertising support

Franchise Operation Restrictions

International franchise business owners required to buy multiple units/master licenses; 21% of all franchise business owners own more than one franchise location.

Number of employees needed to run franchised unit: 6 - 10

Absentee ownership of franchise is allowed. (90% of current franchise business owners are owner/operators)

Qualifications & Business Experience

Business Experience:
  • General business experience
  • Franchise Analyzer Professional's Inside Information

    Can you buy this franchise for no money down? Yes
    What key terms in the franchise agreement can be negotiated? Cross-default provisions, arbitration clause, personal guarantee, default cure periods, non-compete agreement, favorable valuations for corporate buyout
    Can you negotiate lower royalties during start-up? Yes
    Can you purchase multiple franchises for a discounted franchise fee? Yes
    Can you receive lower advertising fees? Yes
    Will I know when the franchise break even? Yes
    Will my personal assets including my home be safe in case my franchise business fails? Yes
    Please note: You must download a free copy of Franchise Analyzer Professional to receive these benefits and so much more. Click here to download your FREE copy now.